When asked about the sources of his taste for beauty and the mix of styles, Frédéric Malle immediately credits his mother, who involved him and his brother in her decorative ventures in the various family properties. From a young age, Frédéric Malle listened to and observed his surroundings. Besides his studies in art history, his attentiveness undoubtedly trained his eye and allowed him to develop his personal taste. To fully appreciate this, one of the most enjoyable ways is to visit the boutiques of Editions de Parfums, which he envisions as extensions of his own residences.
Everything begins in the boutique at 37 Rue de Grenelle in Paris. For him, it is evident that this place, intended to welcome the first clients of his brand, must be both conducive to attentive listening to advise each customer in choosing a perfume and in the spirit of the Saint-Germain-des-Prés neighborhood where it is located. Frédéric Malle also knows he will spend a great deal of time there and will welcome his friends. He thus conceives the boutique as an extension of his Parisian apartment: a place where one feels comfortable, where the noise of the street is left behind to calmly explore perfumes. A boutique designed to receive guests as if at home and also as an alcove where time seems to stand still.
shop at 37 rue de Grenelle in Paris
"In decoration, all mixes of objects are possible as long as their visual impact is similar. All kinds of harmonies can be created without needing homogeneity in style or color."
Shop at 898 Madison Avenue, New York
Details from the 21 rue du Mont Thabor, Paris
For the Rome boutique, the decoration is "home made." Frédéric Malle mainly used elements from his New York interior: a moss green carpet, identical to the one in his living room, and black walls, like those in his dining room. Cultivating his taste for mixing styles, he installed a very large bookshelf inspired by the Italian designer Gio Ponti.
As with the Madison Avenue boutique in New York, Patrick Naggar designed the 14 square meter space on Avenue Victor Hugo in Paris. A giant I-beam, inspired by those in the Seagram Building in New York, serves as the central console for displaying the perfumes. On either side, a red metal bookshelf inspired by Donald Judd's work and a scent machine designed by Frédéric Malle, drawing inspiration from the engine design of a Bugatti Royale. At the back, illuminated in perspective, are the famous refrigerated cabinets housing the perfume bottles.
Detail from Frédéric Malle's salon in New York
Inside the store in Via del Babuino 30, Rome
In the boutique on Rue du Mont Thabor in Paris, Jacques Grange provided his expertise to transform what was originally designed to be a print shop. Here, delightful combinations abound: a 17th-century table stands alongside a Louis-Philippe style fireplace, while an authentic painting by Millet converses with a photograph by Brassaï. In contrast, the scent columns are presented with yellow glass paired with black frames, an association inspired by a piece by the artist Takis.
In reality, visiting the boutiques of Editions de Parfums is to discover the richness of their founder's aesthetic universe. It is also a way to understand him better, as these boutiques are deeply imbued with his spirit. A spirit that blends freedom with the pleasure of play, because, as Frédéric Malle aptly puts it: "We would be wrong to take architecture too seriously. To make it enjoyable to live in, we must add that element of play and amusement that belongs to the realm of childhood."
Inside 21 rue du Mont Thabor, Paris
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